Revolution Beauty, a trailblazer in the beauty industry, stands as a beacon for diversity and inclusivity. Born in 2013 around founder Adam Minto's kitchen table, it challenged beauty norms from the outset. In 2014, when diversity was still niche, Makeup Revolution emerged to democratize an industry defining societal standards.
Teaming up with entrepreneur Tom Allsworth, the brand rapidly grew, with the first product hitting shelves in just six months. Revolution's mission: quality makeup accessible to all. The Fast Beauty concept, launching weekly products at attractive prices, reflects founders' passion for innovation.
From incorporating consumer feedback to featuring real people in communications, Revolution prioritizes inclusivity. #OpenMinds is the call to celebrate diversity, reject unrealistic beauty standards, and support beauty in all its forms.
As a startup turned global brand, Revolution continues to evolve. Join the beauty Revolution for #OpenMinds and shape the future of beauty.