Embrace the beauty revolution with our humble and joyful umbrella of exceptional beauty brands. Built on the principle of doing what others won't, we're transforming the world of beauty. Since our inception in 2013, we've evolved into stewards of over 10 distinctive beauty brands. Some have ascended to leadership in their niches, while others eagerly await their moment of emergence.
From our modest beginnings with one product in one market, we've blossomed into a global force with a dynamic portfolio boasting over 50 products across 15 markets. At the heart of our journey is a commitment to innovation and distinction. Join us as we redefine beauty standards, one unique brand at a time. Experience the beauty of what's possible—where tradition meets trailblazing.